Consumers adapt to digital faster than one would imagine. Its happening slowly or fast depending on ones’ perspective. This Wired post captures the essence of our digital society. http://www.wired.com/2014/12/google-maps-ground-truth
Since the ’90s we’ve gone from glove boxes stuffed with paper maps to floorboards littered with Mapquest printouts to mindlessly obeying Siri or her nameless Google counterpart
However, it appears that seeing the world through the eyes of a consumer seems to be a challenge. This is despite the fact that decision makers – commercial or public service enterprises – are consumers.